The whole notion that is ‘Guilt Free’ foods is an interesting one and a true buzz word that’s gaining popularity all across social media and online…

I’ve heard and seen phrases of all sorts with some common ones being things like:

“Now you can enjoy muffins Guilt Free with this gluten free packet mix”

“It’s all good I subbed flour for almond meal so now we can eat these brownies guilt free”

“I used nuts and dates to make the cheesecake so we can eat it guilt free”

“Our fries are baked not fried so now you can enjoy them guilt free”


You get the picture? You’ve probably heard and seen some others but these are ones I’m seeing all the time.

I’ve got a massive pet hate for the whole guilt free buzz word and there’s some very clear reasons why. I want to share with you in this video why guilt free foods are making you fat, and an awesome new light and perception you should create for food instead.




“Guilt-free” food,  “cheat” meal, “clean eating”. Enough. No more. 

Hopefully what you’ve taken away from watching that knowledge bomb loaded video is that language we use to talk about food is so important, and affects not only what we eat but how we feel about the food we eat.

I’ve been asked so many times what my ideal “cheat meal” or “guilty pleasure” is, and my answer is always the same: I don’t have one. I fucking love all food especially Nutella, and when I want to eat something specific I fit it into my macros and calories and enjoy it just like I would any other food.

Think about it…If you buy a brownie that says “guilt-free” on the box, does this mean other brownies that you can get from anywhere else are full of guilt, and, by default, you are therefore also guilty for eating them? Betty Crocker brownies taste amazing but doesn’t have guilt free on the packet does that mean everyone who buys them is guilty for buying/eating them? In the same way if you don’t “eat clean” does that make you a dirty person? WTF?!

Seeing food in a clean/dirty or healthy/junk or good/bad mentality over time can and likely will lead to an eating disorder, an unhealthy relationship with food, and you missing out on some serious results and progress because you’re prioritising WHAT you’re putting into your system which is great, but how much you’re putting in matters so much more.

No matter what you eat, you are not unclean, dirty, guilty, or a failure for eating certain foods. You are amazing, you are unique, and eating these foods doesn’t make you a better or worse person than anyone else.

This alone was a huge game change for many of my clients that I’ve worked with personally including Vicky. She was able to streamline her progress, create kick ass results, but above all build a rock solid relationship with food that no longer had any ups or downs but rather consistency and balance to cater for her busy and hectic lifestyle. Check out my live interview with her HERE. 


Thanks so much for tuning in, and if you found anything specific within this post valuable please let me know in the comments section below 🙂

Much love,

Angus of Boss Fitness